Our Story
Frozen Deal is the brainchild of Rahul Sunita Bhaskar, a refrigeration engineer and frozen-food industry professional with nearly three decades of experience.
Since 1995, Rahul has been associated with the farming, processing, trading, exports and QSR segments of the frozen-food industry, with extensive experience particularly in sweet corn and frozen vegetables.
Frozen food has been an integral part of the family business for decades. The business is managed by Radha Mhaske, Saee Mhaske Rajale, Shivtej Rajale and Rahul, bringing together experience across food processing, sourcing, markets and customer requirements.
This extensive industry experience has provided a first-hand understanding of the challenges faced by both frozen-food manufacturers and buyers—including fragmented markets, difficulty in discovering reliable suppliers and buyers, price transparency, inventory movement and efficient procurement.
Frozen Deal was conceived to address these challenges.
Our Vision
To build India's trusted digital marketplace for frozen foods and create a seamless connection between producers, processors, traders, exporters and buyers worldwide.
We envision a marketplace where frozen-food products can be discovered, compared, negotiated and traded efficiently, irrespective of the size or location of the buyer or seller.
Our Mission
Our mission is to bring transparency, efficiency and technology to the frozen-food supply chain.
Frozen Deal aims to:
- Connect farmers, processors, manufacturers, traders, exporters and buyers on one platform.
- Provide manufacturers and processors with access to new domestic and international markets.
- Enable buyers to efficiently discover and source frozen-food products.
- Facilitate multiple procurement mechanisms such as Direct Purchase, RFQ and E-Auctions.
- Improve price discovery and market transparency.
- Help businesses reduce the time and effort involved in sourcing and selling frozen foods.
- Create opportunities for smaller processors and emerging businesses to reach a wider customer base.
What is Frozen Deal?
An e-Mandi / e-Marketplace built specifically for the frozen-food industry.
Frozen Deal will provide a digital platform where start-ups, established processors, manufacturers, traders and exporters can list their products and reach customers across India and international markets.
Buyers can use the platform to search for products and communicate their requirements through structured procurement options.
For Sellers
List → Discover Buyers → Quote → Negotiate → Sell
Sellers can:
- Showcase their products
- Reach new buyers
- Respond to RFQs
- Participate in e-auctions
- Explore domestic and export markets
- Move surplus or available inventory
- Develop long-term business relationships
For Buyers
Search → Compare → Request → Bid → Procure
Buyers can:
- Search for required frozen products
- Identify multiple suppliers
- Request quotations
- Compare offers
- Purchase directly
- Participate in e-auctions
- Source products from different regions
Our Procurement Models
Model 1
Direct Purchase
Buyers can identify suitable products and directly approach verified sellers for procurement.
Model 2
RFQ — Request for Quotation
Buyers can post their specific requirements and invite quotations from multiple suppliers. This can facilitate competitive price discovery while allowing buyers to evaluate suppliers based on product specifications, quantity, location and other commercial terms.
Model 3
E-Auction
Frozen Deal can facilitate structured electronic auctions for suitable products, lots and inventory. This mechanism can help sellers discover market prices while providing buyers with an organised procurement process.
Why Frozen Deal?
The frozen-food industry is inherently fragmented. Products, processors, buyers and markets are spread across different regions.
Frozen Deal aims to bring these participants onto one digital ecosystem.
One Platform. Multiple Markets. Better Connections.
Our platform is designed to create value for every participant:
Farmers
→ Better market access
Processors & Manufacturers
→ Wider customer reach
Traders & Exporters
→ New sourcing & selling opportunities
QSR & HORECA Buyers
→ Convenient bulk procurement
Retail & Distribution
→ Wider product discovery
International Buyers
→ Access to Indian frozen-food suppliers
Our Long-Term Vision
Frozen Deal is being developed with a vision that extends beyond simply buying and selling frozen foods.
Over time, the platform can evolve into a complete digital ecosystem for frozen-food commerce, encompassing:
Product Discovery
→
Supplier & Buyer Network
→
RFQ & Price Discovery
→
E-Auctions
→
Trading
→
Logistics & Cold Chain
→
Domestic & International Markets
The objective is to make sourcing and selling frozen foods simpler, faster and more transparent.
Our Experience
Three decades of frozen-food experience. One digital vision for the future.
Frozen Deal is built on practical industry experience rather than merely a technology concept.
Our understanding of farming, processing, cold-chain operations, product quality, domestic markets, exports and QSR requirements forms the foundation of the platform.
We believe that technology can bring together this industry knowledge with a modern marketplace model to create a more connected frozen-food ecosystem.
Our Promise
At Frozen Deal, we aim to build a marketplace based on:
Transparency
Clear and structured transactions.
Efficiency
Reducing the time required to discover and procure products.
Trust
Building meaningful connections between verified industry participants.
Market Access
Helping businesses reach customers beyond their traditional markets.
Innovation
Using technology to modernise frozen-food commerce.
FROZEN DEAL
Brokers. Traders. Consultants. Marketplace for Frozen Foods.
Connecting Farmers • Processors • Traders • Buyers • Exporters
From the source to the world.